Using appropriate call-to-action phrases in your copy (think: “retweet” or “share this”).Implementing a hashtag strategy on networks like Twitter, Instagram and LinkedIn (hint: research says that posts coupled with hashtags receive more reach than those without them). ![]() Some quick tips to beef up your social captions to make them more share-worthy include: Simply dropping links to videos and blog posts to your social feed doesn’t do anything to signal that your post is worth clicking, let alone sharing. Craft captions that make your posts more visibleįor the sake of getting more social shares and staying in the good graces of any social algorithm, you can’t afford to ignore your captions.ĭropping links and expecting engagement is a surefire way to reduce the reach of your content. Video games may improve mental health, according to new study. ![]() Because infographics are so easy to digest at a glance and don’t require readers to do much reading, they have much higher sharing potential versus a traditional post. Meanwhile, infographics and visual representations of data also tend to spread quickly on social media. Whether it’s a brief tutorial or a mini-commercial for your business, videos are ideal for keeping your followers glued to their screens. Heck, the term “viral video” exists because the medium is so share-worthy. Look no further than the popularity of TikTok and Instagram as proof that bite-sized video content is booming right now. It’s pretty well-documented that visual content is among the most shared and successful on social media.ĭata from the Sprout Social Index™: Social Media Trends for 2022 & Beyond drives this point home, with short-form videos (66%) and images (61%) taking the top spots among the content formats marketers say are most valuable for social goals. Prioritize the most shareable content formats (video, images and breaking news) Any combination of the tactics below can help and are fair game for just about any business. Instead, your end-game should be sticking to the best practices of social promotion while building a foundation of shareable content. There’s no secret or guarantee for getting social shares. Keep in mind that social media algorithms are fickle. 8 simple tactics to help you score more social media shares Brands should also dig deeper than share numbers to understand why followers decided to engage with a particular post. If you’re interested in brand awareness or community engagement, shares are a direct indicator of your success. The takeaway here is that for shares to be a meaningful metric, they need to somehow be tied to your social media goals. What’s the point?īut let’s say that the same post results in a few press mentions, tons of traffic and a flood of new customers. That said, shares don’t mean much if they don’t have an impact on your business.įor example, let’s say you have a post that results in thousands of shares but no long-term engagement, no new followers and no sales. Sure, we want people to share our content. Look no further than celebrity Tweets that get shared around or brand Tweets that go viral. After all, how many shares a post gets isn’t exactly a measure of its quality. Some critics consider social media shares to be a vanity metric, though.Īnd those critics aren’t totally wrong. Perhaps that’s why 48% of social marketers use shares as a way to measure the success of their campaigns. ![]() It’s no secret that interactions related to engagement (e.g., shares, “likes” and comments) are among the most important metrics to track. Why do you need to track social shares in the first place?īefore we get into the nitty-gritty, let’s briefly break down why social shares matter. That’s why we’ve put together a list of seven low-hanging strategies you can roll out ASAP to encourage more shares. ![]() If you feel like there aren’t enough eyes on your content, we hear you. However, getting social media shares is easier said than done when your audience is bombarded with so much content across so many platforms these days. That’s because shares directly signal which messages, campaigns and images engage your audience the most.Īnd on the flip side, a lack of shares is often a sign of a lackluster content strategy. Social media shares are a valuable currency for brands today.
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